RELiANCE Investing is an independent, state registered investment advisor (RIA); not a custodian or broker-dealer. One distinguishing characteristic of RIAs from other types of financial services firms is that your assets are “held away” with an independent, third-party custodian of your choice.
In the interest of protecting the clients' interests, the separation of the investment management from the custodian/brokerage firm provides a system of checks and balances, allowing each entity to focus on their primary functions with fewer conflicts of interest.

  • Higher Regulatory Standards – RIAs are held to a higher regulatory standard than brokers and carry a fiduciary duty; meaning we have an obligation to provide proper investment advice and always act in your best interest. Stock brokers or Registered Representatives are held to a lower standard of “suitability” in their sale of investment products to you.  This in no way guarantees your return expectations will be met, but as our compensation is based on the value of your portfolio, we certainly have a vested interest in your success.​


This important distinction provides the following benefits to our clients:

  • Transparent Accounting – Clients receive management and investment commentary from RELiANCE Investing. Additionally, the custodian provides clients with account statements, trade confirmations, and online access. This method of reporting from two independent sources provides transparency, redundancy, and independent verification.

  • Conflict-Free Advice – Our remuneration to act as an investment manager is limited solely to our fully negotiable management fee with you. We do not receive brokerage commissions from trading, nor do we receive compensation (i.e., 12b-1 fees) from any of the investments we select. This allows us to remain objective in our investment decisions and free from conflicts of interest.  In the rare case that an investment sponsor provides RELiANCE Investing a reimbursement or soft dollars this form of remuneration will be well documented and communicated to you.